Answer-engine gap loop
Each week, find the buyer questions people ask ChatGPT and Perplexity that your site doesn't answer yet, and close exactly one of those gaps.
/loop cadence: weekly. Using the Exa MCP, search for buyer-intent questions in [MY CATEGORY] that AI answer engines field but my site [DOMAIN] does not rank for or answer. Append findings (question, current answer source, whether we cover it) to state-file answer-engine-gaps.md. Each round, draft ONE page/section outline to close the single biggest gap — draft only, publish nothing. Stop after drafting one gap; if Exa errors, log it and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
claude-code
Implementation note
ADAPTED from the Article + flow-map image, not verbatim. Yellow loop: it drafts, you approve before anything ships.
More marketing loops
Content-brief backlog loop
Keep your content pipeline stocked with fully-specified briefs mined from your own search traffic, so writers never start from a blank page.
/loop cadence: weekly. Using the Search Console MCP, mine my own impressions/clicks for queries with demand but weak coverage. Append candidate topics (query, intent, current page, gap) to state-file brief-backlog.md. Each round, expand the single highest-opportunity topic into ONE fully-specified brief (angle, outline, target terms, internal links). Draft only. Stop after one brief; log GSC errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
marketinglow risk
Ad-creative fatigue drafting loop
Draft the next batch of ad creative before your current set fatigues — nothing launches without you.
/loop cadence: every [N] days. Using the Meta Marketing API (read), watch frequency, CTR decay, and CPA drift on active creatives. Append fatigue signals to state-file ad-fatigue.md. When a creative crosses [THRESHOLD], draft the next creative variant batch (hooks, angles, copy) — draft only, launch nothing, touch no budget. Stop after drafting one batch; log API errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
marketingmedium risk
Competitor-content watch loop
Read competitors' newly published articles and the keywords they target, then plan your moves against the gaps they leave open.
/loop cadence: weekly. Using DataForSEO MCP for keyword/SERP data and a Firecrawl monitor on competitor blogs [LIST], detect new competitor articles and the terms they target. Append (competitor, URL, target terms, gap vs our coverage) to state-file competitor-content.md. Each round, draft ONE counter-move brief against the largest open gap. Read + draft only; publish nothing. Stop after one brief; log source errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
marketinglow risk