Interview five buyers, fix the copy
Interview recent buyers in batches, track recurring objections, and propose evidence-backed landing-page copy.
Use this when
Use this when landing-page copy may be missing the real objection that nearly prevented recent customers from buying.
How it runs
- Define the approved buyer group, outreach channel, privacy rules, and one-question message before contacting anyone.
- Interview five buyers, preserve their exact words privately, and group recurring objections without exposing identities.
- Draft copy where each concern appears in the buying journey, then use another batch to test whether it still repeats.
- Stop when the concern disappears, fifteen interviews finish, the budget ends, or access is blocked; do not publish without approval.
Done when
✓ The proposed copy reflects repeated buyer objections rather than internal assumptions. The final recommendation traces each proposed change to anonymized exact language from approved interviews and shows how the pattern changed across batches.
Why it works
Teams often write conversion copy from their own assumptions. Repeated buyer language provides a stronger signal about what nearly stopped a real purchase and where reassurance belongs.
Implementation note
External outreach and public copy changes require explicit approval. Protect identities, follow applicable consent and communication rules, and do not turn one memorable quote into a claimed pattern.
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