Ad-creative fatigue drafting loop
Draft the next batch of ad creative before your current set fatigues — nothing launches without you.
/loop cadence: every [N] days. Using the Meta Marketing API (read), watch frequency, CTR decay, and CPA drift on active creatives. Append fatigue signals to state-file ad-fatigue.md. When a creative crosses [THRESHOLD], draft the next creative variant batch (hooks, angles, copy) — draft only, launch nothing, touch no budget. Stop after drafting one batch; log API errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
claude-code
Implementation note
ADAPTED, not verbatim. Yellow loop: read-only on the ad account + drafts; never launches or spends.
Source: EXM7777 ↗graded A · 90/100 — how grades work →
More marketing loops
Share-of-model brand watch
Every week, ask the AI engines the same 'best [category]' questions your buyers ask, log where your brand ranks, and track the trend over time instead of guessing.
/loop cadence: weekly. Using the Perplexity API, run my fixed list of 'best [category]' / buyer-intent queries [PASTE QUERIES]. Append each result (query, my rank/mention, competitors named, date) to state-file share-of-model.md as a time series. Each round, draft ONE action for the query where I dropped the most. Never message anyone or change any page. Stop after logging the week; if a query errors, log the failure and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
Answer-engine gap loop
Each week, find the buyer questions people ask ChatGPT and Perplexity that your site doesn't answer yet, and close exactly one of those gaps.
/loop cadence: weekly. Using the Exa MCP, search for buyer-intent questions in [MY CATEGORY] that AI answer engines field but my site [DOMAIN] does not rank for or answer. Append findings (question, current answer source, whether we cover it) to state-file answer-engine-gaps.md. Each round, draft ONE page/section outline to close the single biggest gap — draft only, publish nothing. Stop after drafting one gap; if Exa errors, log it and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
Expectation-gap audit
Start from 'I thought it did X' support tickets and walk back to the exact page sentence that over-promised.
/loop cadence: weekly. Using the Zendesk MCP (read), pull tickets expressing a mismatch between expectation and reality ('I thought it...', 'the site said...'). Append (ticket theme, misread feature, suspected source page) to state-file expectation-gaps.md. Each round, trace the single most common gap back to the exact page sentence and draft a clarifying rewrite — draft only, edit nothing live. Stop after one; log errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.