Expectation-gap audit
Start from 'I thought it did X' support tickets and walk back to the exact page sentence that over-promised.
/loop cadence: weekly. Using the Zendesk MCP (read), pull tickets expressing a mismatch between expectation and reality ('I thought it...', 'the site said...'). Append (ticket theme, misread feature, suspected source page) to state-file expectation-gaps.md. Each round, trace the single most common gap back to the exact page sentence and draft a clarifying rewrite — draft only, edit nothing live. Stop after one; log errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
claude-code
Implementation note
ADAPTED, not verbatim. Green->low: reads tickets, writes own file + a draft rewrite.
More marketing loops
Content-brief backlog loop
Keep your content pipeline stocked with fully-specified briefs mined from your own search traffic, so writers never start from a blank page.
/loop cadence: weekly. Using the Search Console MCP, mine my own impressions/clicks for queries with demand but weak coverage. Append candidate topics (query, intent, current page, gap) to state-file brief-backlog.md. Each round, expand the single highest-opportunity topic into ONE fully-specified brief (angle, outline, target terms, internal links). Draft only. Stop after one brief; log GSC errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
marketinglow risk
Ad-creative fatigue drafting loop
Draft the next batch of ad creative before your current set fatigues — nothing launches without you.
/loop cadence: every [N] days. Using the Meta Marketing API (read), watch frequency, CTR decay, and CPA drift on active creatives. Append fatigue signals to state-file ad-fatigue.md. When a creative crosses [THRESHOLD], draft the next creative variant batch (hooks, angles, copy) — draft only, launch nothing, touch no budget. Stop after drafting one batch; log API errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
marketingmedium risk
Competitor-content watch loop
Read competitors' newly published articles and the keywords they target, then plan your moves against the gaps they leave open.
/loop cadence: weekly. Using DataForSEO MCP for keyword/SERP data and a Firecrawl monitor on competitor blogs [LIST], detect new competitor articles and the terms they target. Append (competitor, URL, target terms, gap vs our coverage) to state-file competitor-content.md. Each round, draft ONE counter-move brief against the largest open gap. Read + draft only; publish nothing. Stop after one brief; log source errors and stop. Budget: cap $[X]/run. Hard cap: stop after 1 iteration per run.
marketinglow risk